“General Motors, the leading American automaker, has now decided to make the best use of AI for its business. It has joined hands with Google to explore opportunities to execute artificial intelligence throughout its production and other departments”.
Businesses across the globe are speedily moving towards artificial intelligence (AI). Since AI has proven its potential in multiple sectors, the automaking industry also wants to cash it with both hands. And why not, if anything is done for betterment, it should be done immediately, but cautiously.
General Motors- The Automaking Giant to Use AI in Its Business
General Motors, the leading American automaker has now decided to make the best use of AI for its business. With the same intent, it has joined hands with Google to explore opportunities to execute artificial intelligence throughout its production and other departments.
The partnership between Detroit automaker and Google Cloud unit expands on their previous work on GM’s OnStar Interactive Virtual Assistant (IVA) launched in 2022.
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What is IVA and What Does It Do?
The Interactive Virtual Assistant or IVA system works on “intent-recognition algorithms” that use conversational AI technologies of Google Cloud, offering OnStar users reverts to common queries. It also provides routing and navigation assistance.
Like other industries, artificial intelligence applications (ChatGPT as well) have become a hot discussion in the automaking industry as well. Some case studies show in-car assistance like OnStar service, vehicle validation, and more.
Mike Abbott, GM’s Executive Vice President of Software and Services, said, “Generative AI has the potential to revolutionize the buying, ownership, and interaction experience inside the vehicle and beyond, enabling more opportunities to deliver new features and services. It was exploring uses for ChatGPT as part of its broader collaboration with Microsoft.”
Earlier this year, Mercedes-Benz announced a partnership to test in-car ChatGPT artificial intelligence in over 900,000 vehicles in the United States. The German luxury automaker plans to use this emerging technology for audio requests through its Hey Mercedes voice assistant, which is expected to significantly enhance the system’s capabilities.